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At the turn of the decade,

BT’s ‘Geography is History’

marketing campaign promoted

the proposition that the internet

enables people to work from

virtually anywhere. True enough!

However, despite ever faster

connectivity, the paradox

today is that for many areas of

business the power of physical

clusters as places to work has

never been stronger.

Dynamic

Clusters

in theUK

By Neil McLocklin

and Shikha Dhingra,

EMEA Strategic

Consulting

CUSHMAN & WAKEFIELD

03

LEAD STORY